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Projects

Leadership for creative teams, studios, and productions that need strategic direction & results.

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EVENTS

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Activation Event

SPACE ACTIVATIONS

Interior desing

INTERIOR RENOVATIONS

Studio

CREATIVE STUDIO MANAGEMENT

COLLABORATIONS

Art Collaborations
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Dani speaker panelist

ABOUT

About dani

Dani Ruiz is a creative operations consultant and problem solver who knows how to turn big ideas into smooth, successful projects.
 

With a background in interior design, production, and project management, Dani has led multidisciplinary teams, scaled studio systems, and delivered content for global brands like Airbnb and Aldo, as well as agency teams at Tag (now Dentsu) and independent photo studios. Her specialty is helping creative teams work smarter and stay adaptable- especially as AI and new technologies reshape the industry.

Recently, Dani launched her own company dedicated to rethinking studio strategy, production workflows, and creative leadership. She believes that studios thrive when they combine clear systems, shared tools, and a strong sense of community behind the scenes.
 

If you’d like to explore how to make your studio more efficient or want to connect and share ideas, Dani would love to hear from you.

SERVICES

Turn big ideas into smooth, successful projects.

01

Business Operations

Running daily operations with vision and clarity.
I bring structure to creative environments by streamlining workflows, optimizing team resources, and refining client processes. Whether you’re building a team or scaling a studio, I implement systems that support growth — so you can stay focused on the work that matters most.

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02

Creative Project Management

Keeping bold ideas aligned, on track, and delivering results.
I turn creative chaos into coordinated action — managing timelines, collaborators, and deliverables with clarity and momentum. Whether you're juggling multiple teams or tight deadlines, I lead with focus and flexibility to ensure every project lands with impact.

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03

Event Planning and Production

Producing seamless, stress-free experiences — from shoot day to showtime.
From branded activations to live events and photo shoots, I oversee every moving part — from logistics and crew to creative details (yes, even the flowers). I lead with calm, confident direction, delivering polished productions that feel effortless from start to finish.

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04

Creative Direction and Set Design

Designing scenes and spaces that bring your story to life.
With roots in interior design and visual storytelling, I translate ideas into compelling, functional environments. From creative concepts to detailed set styling, I craft visuals that reflect your brand’s essence — striking, purposeful, and ready to produce results.

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APPROACH

our approach

“Big ideas are just the start. I bring the clarity, drive, and systems to get them done right.”

— Dani Ruiz

Experience

In Practice

Production
Management

(Airbnb) Coordinated 20 photoshoots/month, delivering 400+ assets for 5 international markets (Mexico, Spain, Caribbean, Indonesia, Thailand, and some US cities)

Crew Management

(MPC) Led creative teams of up to 115 people, fostering strong trust and collaboration

Creative Studio
Operations

(Studio69) Grew studio social media audience by 400% in 3 months, 2k views monthly and acquired top clients with audiences of 400k

TESTIMONIALS

Partners in Process

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I had the pleasure to work with Daniela on my team at Airbnb.

 

Her natural leadership and customer service skills really had a positive impact in helping build and maintain working relationships with our vendors.

She never strayed from a new challenge and was always willing to help you out if you needed it. I believe that any company would be lucky to have such a hard-working and passionate individual.

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Ashtin Stano, QA Airbnb

We were thrilled to work with Dani on the Studio 69 branding. Dani provided us with a detailed creative brief and a thorough competitive review.

 

She kept the team on track with good communication between all stakeholders, aligning the creative solutions with the brand strategy. We are grateful for her project ownership and passion!

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Jennifer Weaymouth, Creative Director

We were desperately searching for a unique venue to host my wife's 40th birthday when we stumbled across Studio 69 by chance. Dani, the GM, was an absolute pleasure to work with from start to finish—offering same-day appointments to tour the space and working with us to make sure our budget and needs were met throughout the entire planning process.


Dani went above and beyond, ensuring we had everything we needed and even finding creative ways to use existing items in the space to help us save money.

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Daniela was the engine behind our Airbnb Luxe campaigns - shaping creative strategy, negotiating with property owners, and ensuring every frame met five-star standards. Her ability to unite global vendors and creatives, paired with her professionalism and multilingual skills, turned complex projects into seamless collaborations.
 

If you need a leader who delivers innovation on time, on budget, and with genuine enthusiasm, you can count on her.”
 

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Let’s grab a coffee

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